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Episode 001 - Is Exporting For Me?
In this first session, we’ll start with the basic question, Is Exporting for Me? We’ll cover what is exporting and how exporting compares and contrasts with your current domestic selling strategies. We’ll also discuss why you should be exporting and what the costs, risks, and benefits are. Last, we’ll explore the reasons why many companies resist exporting despite the benefits.
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Episode 002 - Assessing Your Export Readiness
In this session, you will learn if you have what it takes to be a successful exporter. We call this step an Export Readiness Assessment. If the assessment indicates that you’re not at that point yet, we’ll show you what you can do to become export ready. Topics covered in this second session include Indicators of Export Potential, Indicators of Export Readiness, and Export Readiness Assessment Tools.
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Episode 003 - International Trade Resources
In this session we will discuss International Trade Resources in the public sector on the federal, state and local level. Our goal is to introduce you to services available to help you be more competitive in exporting.
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Episode 004 - How to Identify Target Markets
New exporters must initially focus on only a few markets which indicate the highest potential for a return on investment. These are called target markets. In this session we will discuss how to identify, successfully enter and develop a strategy for export markets which hold the highest potential for your products and services.
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Episode 005 - Cultural Language of Business
Cultural misunderstandings can kill your business negotiations. Learn about different cultural dimensions, superstitions and proper etiquette for doing business internationally.
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Episode 006 - Online Resources For International Trade
In this session we will discuss Online Resources for International Trade. Through the El Camino CITD website, many tools are available to address your international trade needs. Find out how to find the best online resources for export market research. Explore Web sites for how-to-guides, statistics, country and product market surveys, trade contacts, trade regulations and more. We will introduce these valuable on-line resources and provide a brief demonstration to show how to make these resources work for you.
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Episode 007 - International Trade Compliance
In this session we will learn about U.S. export control regulations from the three main governmental enforcement agencies—the U.S. Treasury Office of Foreign Asset Controls, the U.S. Department of Commerce Bureau of Industry and Security, and the U.S. Department of State International Traffic and Arms Regulations. Best practices for trade compliance will introduce exports to how they can protect themselves from violations.
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Episode 008 - International Business Matchmaking
In this session we will learn from an experienced exporter the tricks of the trade on techniques to find and keep qualified overseas buyers and distributors, negotiate terms, close deals, and motivate and work with your partners.
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Episode 009 - Invitation Letter for Business
In this session we will discuss Letters of Invitation for a B-1 Business Visitor Visa. Our goal is to explain what an invitation letter is, the information it needs to provide, and what exactly it can and cannot do in regard to facilitating the visa application process.
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Episode 010 - Methods of Payment and Export Finance
In this session we will cover how to finance export sales, get paid and minimize payment risks. Learn about available pre-export financing, options for credit terms and payment options insuring against losses.
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Episode 011 - Protecting Against Non-Payment
In this session we will discuss Export Credit Insurance. Our goal is to explain how exporters can protect themselves against non-payment from their foreign buyer. We will review different payment mechanisms and introduce export credit insurance as a solution to lower your transaction costs while protecting your bottom line.
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Episode 012 - Protecting Your Intellectual Property Rights
In this session we will review the different types of intellectual property (IP), the different legal environments internationally, and ways to protect IP rights. Tools and resources for IP enforcement will also be addressed.
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Episode 013 - International Contracts and Documentation
In this session we will review how to comply with U.S. regulations, avoid legal pitfalls, explain how protect rights internationally, and negotiate export contracts (i.e., representation agreements) with U.S. suppliers and agents.
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Episode 014 - Transportation and Logistics
In this session we will discuss transportation and logistics, including the different modes of shipping goods, logistics service providers, and how to secure your supply chain. Our goal is to introduce exporters to the shipping process as well as requirements to ship your products with integrity.
The Center for International Trade Development at El Camino College
Free educational resources to help your company export competitively.
Welcome to the LA Export Series podcasts brought to you by the El Camino College Center for International Trade Development.
Each podcast will focus on a specific export topic presented by an industry expert. Our complete series will walk you through all phases of the export process, from getting started to getting paid and delivering the goods. Throughout the series, we’ll share resources that can help motivate and prepare you to export successfully, including free Web resources and further reading.
Funding for this project was provided by the El Camino College Center for International Trade Development and a Statewide Collaborative for Business Computer Information Systems Education mini-grant from Coastline Community College.